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Introduction to SAP CRM

What is CRM

What is CRM?

Customer Relationship Management can help you to stay totally connected to your customers so you deliver the kinds of products and services that they truly need. It keeps the lines of communication open and helps to create lasting and profitable relationships.

Goal of the usage of Customer Relationship Management is also to achieve “One face to the customer”, that means independent via which channel the customer is contacting your company he or she should get consistent and actual information.


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